Every business needs some level of professional assistance. And while two heads may be better than one, small business often needs, and can only afford one and a half.

Enter 2IC Management - a service that gives you just the level of input you need. A "second in charge" on an as needs basis.

Whether you're a doctor, a carpenter or a manufacturer, your chosen profession is what you do best.

What 2IC does best is help you achieve optimised profits.

Hire half a head or more. 2IC will tailor services to the size and need of your business, ensuring the benefits far outweigh the fees incurred.

We can help you develop your own strategies and provide back-up in areas of specific expertise which your business may lack. Couldn't an accountant cope?

Employing a qualified accountant may appear to be an alternative solution. But small business often lacks the ability to attract the best talent. Increasingly complex on-costs and superannuation are other factors you could probably do without. While an accountant could take care of your bookkeeping, a bookkeeper could do so at the fraction of the cost. And a bookkeeper plus 2IC consultancy could give your business the breadth of expertise you need.

The success of 2IC Management over recent years can be best measured by the continued success of their clients. As the name suggests this Chartered Accounting firm has been a genuine 2IC to the management team of its clients businesses. And has this shown successes for its clients!

Clients go through a selection process to be eligible for a platinum service which involves a fixed annual fee. Once established, 2IC will attend to all the accounting, management and mentoring needs of the business.

2IC provides the full range of compliance services in addition to its intense management consultancy back-up.

Having achieved significant growth in recent years, Managing Director Geoff Richmond believes "If you are doing it right your clients demand more and more of you - what's more, they tell others."

"We don't see GST as a major growth area for us as most businesses will have that under control with their own systems within the first twelve months - we're about helping our clients make the best use of the resources they have available."

If a business is looking for a new employee to fill a vacancy and has the choice of 2 candidates:-

1. Expects a salary of $40,000 and is capable of doing the job properly
2. Expects a salary of $50,000 is also capable of doing the job properly but has a reputation in the industry and will bring with them new business which will contribute in excess of $10,000 p.a. This business is ongoing year after year.

The choice on these facts alone is not too hard.

Three years later the chosen candidate is still doing the job, has retained the new business is being paid $10,000 in excess of the market wages, hasn't bought any new business but is servicing the customers well.

Should the business owner re-assess his position?

The employee has obviously provided more value to the business but the same amount of time and effort as other employees.

Invariably 2IC when it starts dealing with a new client will provide early wins for the client.

Once a business has gone through twelve months consulting with 2IC we probably would have extracted the best short term results for our client. Our experience is that most clients achieve significant tangible values way in excess of their investment with us.

The trick is how do we then justify staying on the same salary as our employee above thereafter. We are putting in similar amounts of time but tangible benefits may not be able to be achieved until a certain opportunity or set of circumstances arise.

By staying close to our clients businesses we ensure that when an opportunity arises we are aware and prepared to seize it and produce tangible value.

The intangible value of our association is the same as the employee - what might happen if we drop the level of service or you choose a different "employee". Will the intitial value created go away?

Taking the next step:
There is a specialised service 2IC can offer over and above the three FPA's. This involves a longer term, very detailed re-engineering of your business.

We have invested in training and systems whereby we can, in a great deal of detail, investigate and fine tune your business to produce very valuable results for you.

The process starts with assessing the profit potential of your business and then setting about a plan over several years to fine tune all the processes in your business to achieve that profit potential.

This is an area we would like to discuss with any client. The resources we need to devote to this system is such that we would only be able to handle several clients at one time so it is not available to the whole of our client base.

These specialised services are available due to our involvement with an accounting network, Principa. For more information about Principa click here.

Your bottom line is the value of our time:
Our clients need to budget for the investment they make and compare it to the value we provide.

We need to evaluate the time we have available with the time required to produce the results you expect.

Provided the value we give you exceeds your budget and we can achieve our desired return, everyone's a winner.